Glossar

Affiliate-Marketing

Analytics-Dashboard

Attributionsmodell

Banner Blindness

Behavior Scan Test

Brand Community

Brand Management System

Brand Score Card

Call-to-Action (CTA)

Click-Through-Rate (CTR)

Conversion Rate

Corporate Behavior

Corporate Brand

Corporate Design

Corporate Identity

Corporate Insight

Customer Journey

Digital Performance Marketing

Employer Branding

Goldener Schnitt

Influencer Marketing

Lokale Suchmaschinenoptimierung (Local SEO)

Markenbotschaften

Markenidentität

Markenpositionierung

Markenstrategie

Marketing Manager

Marketingagentur

Return on Investment (ROI)

Social Media Agentur

Social Media Marketing

Suchmaschinenoptimierung (SEO)

Targeted Advertising